Author: a.ishmuratova
20 AR Startup Ideas You Can Launch Right Now
If you think about AR only as a flashy marketing effect, it is easy to miss the bigger opportunity. Right now, augmented reality is becoming more than a content format. It is turning into an extra layer on top of physical products, packaging, places, routes, merch, and even everyday printed materials. For small and midsize…
今すぐ始められるARスタートアップアイデア20選
ARを「派手なマーケ効果」だと思っていると、もっと大きなチャンスを見落としがちです。いま拡張現実は、単なるコンテンツ形式を超えつつあります。物理商品、パッケージ、場所、ルート、グッズ、そして日常の印…
DEVARがEntrepreneurに寄稿: 毎日の「微小な意思決定」が前進ではなくノイズを生んでいる
今月の主要メディア掲載として、DEVARのFounder & CEOであるAnna BelovaがEntrepreneurに寄稿しました。テーマは、起業家の日常で見落とされがちなボトルネックである「日々の意思決定過多」です。 多くのAI…
DEVAR in Forbes: ARが旅行の新しいインフラになりつつある理由
DEVAR FounderのAnna BelovaによるForbesコラムが公開されました。テーマは、拡張現実（AR）が「旅行体験の付加要素」から「旅行の新しいインフラ」へ変わりつつあるという話です。ARは、旅先の空間に意味と文脈…
WebARの空間トラッキングで成果が出るアイデア10選
空間トラッキング（Spatial Tracking）は、もはや「WebARの機能のひとつ」として軽く扱えるものではなくなってきました。すでにARに関わっている人ほど、これはユーザー体験そのものの転換点に見えるはずです。従…
パッケージARは効く。そしてデータが証明している
パッケージARの実成果、ケーススタディ、ブランドが学ぶべきこと パッケージ上の拡張現実（AR）は、いつの間にか「実験」から「測定可能」へ移りました。ブランドがいま問うているのは「インタラクティブにできる…
Augmented Reality Books to Aid Children with Autism
DEVAR partner, young Al Dabi Al Meiri, presented AR books at Gitex 2023. She discussed the benefits of augmented reality books for children with autism. One of DEVAR’s business directions is augmented reality books for children, with rights already sold to 75 countries. By the way, we previously talked about 10 tips for using AR…
Cutting-Edge Trends in Augmented Reality for 2024
In 2024, the realm of technology continues its rapid evolution, presenting users with innovative prospects in augmented reality (AR). Recognized by PWC as a forward-looking technology back in 2016, alongside VR, AI, blockchain, and others, AR has rightfully secured its place among the top three technologies after eight years. In this article, we delve into…
From Issues to Solutions: Tasks Phygital Marketing Takes On
We have recently introduced a new plan, “Phygital-Marketing,” on our platform, and it has received positive feedback from clients, including large companies and brands. This article aims to shed light on this relatively new direction in the world of marketing, exploring the challenges that phygital marketing resolves for businesses and its potential in transforming the…
Unlock the Power of Branded Augmented Reality Experiences with MyWebAR
In today’s digital age, creating immersive and engaging experiences is essential for businesses to stand out. With MyWebAR’s Ultimate plan, you now have the ability to elevate your brand through personalized augmented reality experiences like never before. Custom Branding: The Ultimate plan empowers you to infuse your brand’s identity into every aspect of your AR…
How are augmented reality projects created? Editor Overview
How to create augmented reality projects? If this is your first time on our website – be sure to read this article. In it, we want to introduce you to the MyWebAR editor. You should appreciate how convenient the editor is and how many features it can offer you. MyWebAR editor allows you to design…
Let’s Talk About Gen AI and AR – Catch New Ideas and Case Studies
Today, we’ll discuss Gen AI practically for creating AR projects. Idea 1: For Restaurants and Cafes Suppose you have a restaurant or a cafe. Did you know you can create an AR menu of your dishes in just a few minutes? Here’s how: Use the new DEVAR app that we developed just recently. This tool…
How Augmented Reality Is Transforming the Marketing Landscape
— and how your business can leverage it effectively. How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. Anna Belova, founder and CEO of DEVAR, recently published a new article in Entrepreneur…
AR In PR: What Are The Prospects? – An article from Forbes by DEVAR
A new article by Anna Belova, the founder and CEO of DEVAR, was recently published in Forbes. You can read it here. We are delighted to share the text with you in our blog, which we have enhanced with some nice visuals. In a newsletter for marketers, I recently read about a trend where most…
Your Feedback Matters: Join Our MyWebAR User Survey
We will be very happy and grateful for your participation. Dear MyWebAR Community, Let’s connect! We would love to learn more about your experience with augmented reality, the areas and projects that interest you. Additionally, we want to make the MyWebAR platform even more convenient for you! We have created our first MyWebAR user survey…
HOW TO Create a 3D Model with DEVAR 3D Scan?
Introducing the DEVAR 3D Scan app! With our new application, you can easily scan and digitize real-world objects. Effortlessly import captured models into your augmented reality projects created on the MyWebAR platform. Simplifying 3D model creation DEVAR has developed its own application for digitizing products and creating 3D objects for use in AR. Our new…
The Future of Art: Jean-François Réveillard on AR and AI
Welcome to an exclusive interview with Jean-François Réveillard, an artist and pioneer in the field of digital and augmented reality art. Known for his innovative approach and his involvement in various mediums, Jean-François shares his journey, insights, and the future of AR in the art world. He creates his AR projects on the MyWebAR platform,…
Apple Vision Pro Develops WebXR: What Does This Mean for the Market?
Apple Vision Pro leads us into the future of the interactive web with the latest support for WebXR in Safari, thanks to visionOS 1.1. This breakthrough update transforms the way users and developers interact with augmented reality by offering intuitive eye and hand gesture control. This approach opens the door to a more natural and…
Anna Belova, DEVAR: “the question of why companies often shy away from embracing innovation remains a persistent enigma”
Anna Belova, founder and CEO of DEVAR, recently gave an interview to the Cybernews Team. It turned out to be a very deep conversation about immersive technologies, their present, and future. And indeed, there was a very good discussion about the barriers that can be constantly encountered, such as how to embrace innovations in a…
15 Ideas for Using AR in Marketing
Augmented reality technology opens new horizons for marketing, offering brands and businesses unique opportunities to engage with customers. AR technology not only creates a wow effect but also allows the creation of deep and memorable user experiences. In this article, we take a look at 15 innovative ideas for marketing using AR to help your…
3D Editor With AI is Available on MyWebAR for All Subscribers
Great news for all MyWebAR subscribers! The beta version of the 3D editor with AI content is now available on the platform. Create any 3D models, select textures for them, and build unique scenes in augmented reality! How to find the new 3D editor with AI content: Features of the new section: We adapt all…
What Type of Content is Most Popular in AR? Results of the MyWebAR Survey
What is the most popular content in AR? MyWebAR, a leading platform for creating augmented reality content, is excited to share the results of its first user survey. With the participation of 1,500 people, the survey provided valuable insights into how AR is being implemented across various industries and the challenges users face. Most Popular…
AR in Education: Experiences from Brazilian University Professors
In this interview, we explore the experiences of Brazilian university professors who have integrated augmented reality into their educational programs. As pioneers of this innovative technology, these professors share their challenges, successes, and insights on using AR to enhance learning and student engagement. Through their stories, we gain a deeper understanding of how AR is…
This Type of Content Will Impact Businesses Around the World
Here are the opportunities and obstacles entrepreneurs need to know about. A new article from Anna Belova, Founder and CEO of DEVAR was published in Entrepreneur. This article aims to provide entrepreneurs with basic knowledge and understanding of the potential of immersive technologies and generative AI in business and discuss their impact on the global…
Updates on MyWebAR Platform
We have compiled several updates for the MyWebAR platform: Graphics Quality, AI Codewriter, Zoom In Appearance Extension, and Animation Sequence Extension. 1. Graphics Quality — New Options for Setting Graphics Quality Enhance the overall rendering quality of your AR experience. Please note that higher quality settings may affect performance on low-end devices. If you know…
AR, VR, and AI: Driving Education’s Evolution
Michael Voskoboynik, an innovative educator, has been integrating cutting-edge technologies like AR, VR, and AI into his teaching. After discovering his work through several publications and learning about his participation in ISTELive 2024 in Denver (CO), we reached out for a brief interview. Here, Michael shares insights into his projects and the transformative impact of…
What’s next after Meta Spark AR?
Meta announced that it’s shutting down the Spark AR platform on January 14, 2025. This event raises many questions: What does it mean for the industry as a whole and for AR creators who are used to creating content for specific social networks? How can they adapt to these changes? Let’s dive in. What Might…
How to Add Augmented Reality to Your T-Shirt: A Beginner’s Guide
In September, India celebrates one of its most beloved holidays — Ganesha’s birthday. This festival, which lasts for 10 days, is marked with grand celebrations throughout the country. Inspired by the occasion, we decided to create something special: a t-shirt featuring Ganesha in augmented reality! Step 1: Creating the Marker To bring our t-shirt to…
15 Ideas for Using Augmented Reality: Trends for 2025
Augmented reality continues to revolutionise industries, offering creative and impactful ways to engage users and solve business challenges. As we look toward 2025, here are 15 trending applications of AR drawn from innovative ideas across various domains. Marketing Innovations AR-Powered Packaging Enhance product packaging by embedding AR experiences that tell your brand story or demonstrate…
Transform Your AR Projects with the Power of AI on MyWebAR
MyWebAR has been integrating AI tools for three years now, and each month we introduce even more possibilities for our subscribers. We’re dedicated to enhancing AR creation for every field — whether you’re in marketing, packaging, advertising, the restaurant industry, tourism, education, art, or retail. Discover how these features can bring your ideas to life…
Turning Cities into Canvases: How AR is Redefining Public Art
In this exclusive interview for the MyWebAR Blog, Levan Geliashvili Eredeli — art manager, curator, and founder of Street Gallery — shares how he’s revolutionizing public spaces with augmented reality. From Berlin City Walls to the vibrant streets of Vienna, Levan uses AR technology to transform urban environments into immersive, interactive art galleries. Discover how…
How AI is Powering the Future of WebAR: A Look at MyWebAR’s Innovations
AI and WebAR: A Game-Changing Combination Artificial Intelligence is driving digital transformation across industries, and its integration with WebAR is making immersive experiences more accessible than ever. Unlike traditional AR, WebAR operates entirely in a browser, eliminating the need for app downloads and simplifying content delivery for businesses, educators, and marketers. The 2025 Deloitte Tech…
What’s New on the MyWebAR Platform — Faster, Easier, and More Intuitive AR Tools
We’ve updated MyWebAR to make AR creation even simpler and more flexible. Whether you’re adding AR to products, creating educational materials, or experimenting with digital art, these new tools will save you time and make your projects even better. Let’s break it down! What’s new in MyWebAR: Flexible editing of 2D markers in a project…
40 Ideas for Using AR in Packaging
Augmented reality turns packaging into a powerful communication channel between a brand and its customer. It makes a product interactive, informative, and engaging. Did you know that DEVAR is celebrating its 10th anniversary in 2025? For the past decade, we’ve been working with AR technology since its earliest days and have sold around 14 million…
What’s the Most Popular AR Content Type? MyWebAR User Survey Results
As a leading no-code platform for creating and publishing augmented reality experiences, MyWebAR is excited to share the results of our first-ever user survey. With responses from over 1,500 participants, the survey offers a unique glimpse into how AR is being used across industries — and what challenges creators face today. Most Popular Industries for…
How to Create an AR Project with a Cylindrical Marker
AR has the power to turn everyday packaging — like drink cans, coffee cups, and bottles — into interactive experiences. In this tutorial, you’ll learn how to create an AR experience using a cylindrical marker — for example, the packaging of a drink can — with the AR on a Curved Image tracking feature on…