Author: admin
-
A Large-scale Advertising Campaign Using AR for the Brand Neak Beer (Cambodia)
Hanuman Beverages, a 100% Cambodian-owned brewery known for its fusion of Khmer traditions with German beer production techniques, has teamed up with Morozzi Creative Lab, an immersive agency specializing in innovative solutions. This collaboration gave rise to the launch of Neak Beer – a classic Asian lager, with a legendary Cambodian dragon Neak as its…
-
9 Ways to Use 3D Object Tracking for WebAR for Monotone Objects
Augmented reality technology has become an increasingly popular tool for businesses in recent years. By combining digital information with real-world objects and environments, AR tools provide companies with new ways to communicate and interact with customers, as well as new opportunities to track and analyze data. One of the most promising applications of AR technology…
-
10 Types of Businesses Suitable for Phygital Marketing
Phygital marketing is a new era in advertising, seamlessly blending physical goods with the digital realm. New opportunities for breakthrough business promotion. Unlike digital marketing, the central focus here is the use of augmented reality to engage with the audience on a deeper level. We recently updated the MyWebAR platform plans, and one of the…
-
1’st Week of AR Advent with MyWebAR
This year we made 4 projects for your business. These ideas are inspired by projects which users were making all year long. Every week we will share with you one special idea and demonstrate how to use it by tutorial.First week is inspired by the winter sales season. Every business wants to reach customers and make…
-
How To Start Your WebAR Journey? Recommendations For Beginners
The AR industry is making giant steps in marketing and changing brands’ strategies more creatively. Maybe it is your time to be a part of brands’ transformation and start to create AR projects for them. Here are some tips on how to start your successful AR journey: Identify Your Passion and NicheCongratulations, you are already…
-
HOW TO: Christmas webAR project – step-by-step tutorial
Ho-ho-ho! There’s not much time left until Christmas celebrations. That means it’s time to add augmented reality to your merchandise or gifts. Give your users a unique and memorable experience that will engage participants, trigger their imagination, and leave a lasting impression. While this guide uses a Halloween-themed project as an example, the same steps…
-
DEVAR: 10 Years. What’s Next?
Over the past 10 years, DEVAR has grown from a pioneer in consumer AR into a company with a truly global footprint: over 15 million phygital products sold in 74 countries, more than 300,000 users and creators on the MyWebAR platform, projects spanning more than 180 countries, and the trust of international brands and publishers.…
-
DEVAR：10周年。次なる挑戦は？
過去10年間で、DEVARは消費者向けARのパイオニアから真にグローバルな企業へと成長しました：74カ国で1,500万点以上のフィジタル製品を販売、MyWebARプラットフォームには30万人以上のユーザーとクリエイターが参…
-
日本最大級のSTEAMイベントにMyWebARが登場
日本経済新聞社（大阪本社）主催の「NIKKEI STEAM 2025シンポジウム『ルールを変えよう：常識に挑戦する』」が8月8日に開幕し、大阪と東京で熱気に包まれながら開催された。その中心で、パートナー企業であるダイ…
-
Japan’s Biggest STEAM Event Meets MyWebAR
The NIKKEI STEAM 2025 Symposium “Change the Rule: Challenging Common Sense,” organized by Nikkei Inc. (Osaka Head Office), kicked off on August 8 and ran at full pace across Osaka and Tokyo. At the center of the action, our partner Daiwabo Information System Co., Ltd. (DIS) showcased MyWebAR in a hands-on format, giving students and…
-
【入門ガイド】WebARの始め方、迷わず最初の一歩を踏み出すために
AR業界は今、マーケティングの世界で大きな進化を遂げています。ブランドの戦略そのものが、よりクリエイティブに変わり始めているのです。もしかすると次は、あなたがその変化の一員になる番かもしれません。ブ…
-
【実践】クリスマスARをゼロから作ってみた
Ho-ho-ho！クリスマスまで、もうあまり時間がありません。ということは…今こそ、商品やギフトに拡張現実（AR）をプラスするタイミングです。 ARを取り入れると、ユーザーに「ちょっと特別」どころではない体験を…
-
Daiwabo signs exclusive AR deal with DEVAR in Japan
Pioneering AR in Japan: Daiwabo Information System concludes an exclusive distributor agreement with phygital company DEVAR Entertainment. Daiwabo Information System, Co., Ltd. (hereinafter referred to as DIS; Head Office: Kita-ku, Osaka; President: Hiroyuki Matsumoto) and DEVAR Entertainment LLC (hereinafter referred to as DEVAR; Head Office: Palo Alto, California, USA; Founder and CEO: Anna Belova), a…
-
ダイワボウ、DEVARと日本におけるAR独占契約を締結
日本におけるARの先駆者：ダイワボウ情報システムがフィジタル企業DEVAR Entertainmentと独占販売代理店契約を締結 ダイワボウ情報システム株式会社（以下、DIS；本社：大阪市北区；代表取締役社長：松本博之）と…
-
How Phygital Products Could Change The Licensing Market
With great pride, we want to announce that a few days ago, Forbes Council released a new article prepared by Anna Belova, Founder and CEO of DEVAR.
-
10 Types of Businesses Suitable for Phygital Marketing
In this article, you will discover new opportunities for explosive promotion of your business.
-
Phygital Art: How to Grab Attention to Your Artwork Using Augmented Reality
Read about the amazing possibilities of phygital art in an exclusive interview with talented artist Roberto Macedo Alves, who utilizes our platform MyWebAR to create stunning phygital illustrations and artworks.
-
Devar Launches ‘Zoom’ in AR
Devar is poised to launch a groundbreaking conference platform, heralding a new era for virtual meetings.
-
A Large-scale Advertising Campaign Using AR for the Brand Neak Beer (Cambodia)
Discover a revolutionary advertising campaign using AR from Hanuman Beverages and Morozzi Creative Lab.
-
Finding the Invisible World – Talks with Anastasia Ly at BookDao (Beijing)
In a recent, enlightening conversation with BookDao, we were delighted to have Anastasia Ly, the Business Development Director at DEVAR, share her valuable insights about the mesmerizing world of AR books.
-
AI bot MyWebAR creates AR projects in 30 seconds
Now, MyWebAR platform users can access a Telegram bot, greatly simplifying the creation of new projects.
-
AI Will Allow Creating AR Directly through the Brain. Is that Possible?
What are we missing in the field of AI and AR while chasing the buzz around ChatGPT, DALL-E 3, and the like? Everyone has started to utilize the new AI capabilities in their lives. Do you know what will change the industry in just a few years?
-
Street Art & Business: How to Use AR to Attract an Audience
AR murals – a fresh perspective on traditional street art. With augmented reality, artists can extend their creative narratives beyond the confines of a canvas. This breakthrough offers immense possibilities for both artists and their audiences.
-
Boo! Halloween Comes to Life in AR!
Halloween is an incredibly attractive holiday for cafes, stores, and party organizers. It provides an opportunity to create a special atmosphere and draw attention to your business or event. Catch 9 scarily attractive AR ideas for Halloween!
-
How to unite people worldwide using just one QR code? It’s easy!
AR brings people together from all around the world! Learn about the amazing Mooncake Festival, explore its wonderful culture, and join in the celebration by launching magical lanterns into the sky in AR.
-
Innovative SolutionFor Brands:WebAR Stencil Technology
In today’s hyper-competitive business landscape, brands constantly seek novel ways to capture consumer attention and establish a lasting impact. Augmented Reality has emerged as a powerful tool in this endeavor, enabling brands to create immersive and engaging experiences for their target audiences. With the rapid advancement of technology, a new frontier has been unlocked: stencil…
-
AR Face Filters and Effects in the Beauty Industry
The increasing popularity of AR in the beauty industry has marked the beginning of a lucrative new era in ecommerce. Read about the use of Face Filters and Effects to find new ideas for inspiration.
-
Augmented Reality in Education: Empowering Students
We often discuss the potential of augmented reality (AR) in educational processes. AR offers students visual clarity, the ability to thoroughly explore any visual material, and a safe learning environment. Today, we want to explore how immersive technologies impact the students themselves. What potential do students unlock? What opportunities do they discover? In this article,…
-
Back to School Special Sale
Don’t miss the chance to catch your 20% discount for ALL plans, 8-12 September only!
-
Case Study: SheSaw – Empowering Women’s Stories through Augmented Reality
Augmented reality technology has been actively employed in fields such as art, education, medicine, and industry for some time, but its use in social projects is just beginning. Today, we are sharing a remarkable case from the social sphere, demonstrating how it can evolve into a successful business.
-
Start Your AR Business: Marketplace of AR Products on DEVAR (MyWebAR)
Our team has prepared an exciting new opportunity for you to start your AR business right away. And the best part? It’s incredibly easy!
-
AR and Art: The Story of the Successful Project ‘The Red String’
AR broadens art perception, with applications in museums, galleries, urban spaces, cinema, music, and more. Despite seeming complex and involving many professionals, we’ll share ‘The Red String’: a 2022 New York project by two artists.
-
Text-to-3D: Tips and Tricks for Creating Amazing 3D Models
In this article, we want to take a closer look at how to find Generative AI on the DEVAR platform (MyWebAR), provide you with some tips on how to work with it, and inspire your creativity.
-
Where Businesses Are Losing 30% and How to Fix It
No matter who you are ― whether you own a restaurant, a coffee shop, a household chemical company, a publishing house, or you’re an artist ― it’s a fact that your business is losing money. It’s hard to accept, but it’s the reality.
-
Beyond the Ordinary: Unleashing Ways To Use WebAR For Business
Augmented Reality has gained significant attention for its immersive and interactive experiences in mobile applications and gaming. However, its potential extends beyond those applications. With the rapid advancements in technology and web development, WebAR is opening up a whole new world of possibilities. In this article, we’ll explore some unusual and innovative ways of webAR…
-
Cool Updates Just for You: Stylish Icons, an Inspiring AI Idea Assistant, and Versioning of Extensions
We haven’t brought you news about our updates for a long time. But the more tantalizing the wait, the brighter the impressions of the result, don’t you think?