Author: jpetrova
WOW! Masks & Face Filters for the best AR experience on the web
We can’t control our emotions! Finally, we’ve released one of the most anticipated updates of the month. That’s right, Masks & Face Filters are now available in webAR, and it’s really cool! And why is that so? We’re going to tell you 🙂 You can now select a new type of tracking ― Masks & Face…
How to Create a Metaverse with Corporate Culture
Lately, with the rise of inquiries and technology, we often hear the buzzword “Metaverse”. In this article we want to tell the story of how we created our own using our foundation, the corporate culture. DEVAR has been in the augmented reality industry since 2015. First, we created the world’s most successful commercial story using…
HOW TO: Masks and Face Filters in webAR
Masks & Face Filters are one of the most popular AR experiences in the world! We have already told you that they are now available in webAR on our DEVAR (MyWebAR) platform. Now we want to tell you how to create AR projects with Masks & Face Filters. It’s really easy! We can now add a flat image or 3D model of your…
MAY THE DEVAR BE WITH YOU!
Today is National Star Wars Day! If, by some amazing coincidence, you’re not a fan of the franchise, that doesn’t mean your users, friends or followers won’t be celebrating. So don’t be too stern, congratulate them on this fun day! After all, common interests unite even strangers. In honor of May the 4th Day, we have created a cool…
Important Changes to MyWebAR Subscription Plans
We’ve made some updates to our subscription plans and would like to tell you about them in detail. The MyWebAR plan line up now includes three plans ― Creator, Pro and Ultimate. Please note that the Free plan is now called Creator and remains completely free with access to the essential features. All users of the now archived Free plan will be automatically switched to the…
Tune In and Immerse Yourself In the Spatial Sound
There have been a few additions to our Extension Store that might have gone unnoticed. We just got so carried away playing with all these incredible new features that we forgot to tell you about them. But let us assure you, they’re all ready for action and we’ll make sure to introduce them to you one by…
See the Sea with DEVAR!
May is not just about the Galaxy far, far away. It’s also about the sea 🙂 Why? Because May is the mermaid month, and the famous #MerMay2023 сhallenge is in full swing! What is MerMay? It’s a 31-day celebration of creativity, community and above all… MERMAIDS. You have to draw, animate or in any other way create a mermaid…
DEVAR Presents the Unity Extension!
We feel much better and more confident in familiar surroundings. It’s an undeniable fact. Even the most demanding work suddenly becomes less complicated and the atmosphere is filled with ease and familiar comfort. Something familiar gives our brain a little break from the hard work of processing the thousands of data coming from all our…
HOW TO: Spatial Sound
The Spatial Sound extension is a technology that allows you to create immersive effects that adapt to your position in space. Previously, we told you that this extension is now available in webAR on our DEVAR platform (MyWebAR). Now we want to tell you how to add this extension to your augmented reality project and сreate a sound that…
Create Smart Retargeting Campaigns with Marketing Tools
What is Retargeting? Retargeting is the practice of serving advertising to an audience that has previously interacted with a product or service. This means working with a potentially interested audience, or a so-called ‘hot’ audience. For instance, imagine you want to order a pizza. You browse through a few pizzerias, view the menu, and place…
Top 5 AR Experiences for Takeaway Drinks: Cans, Bottles, Coffee Cups, and More
Boxes and packaging for products (not only food) are a powerful tool for promoting and engaging with consumers. It can help build brand recognition, enable closer examination of a product before a final decision is made, and simply grab attention. You can read more about it in our article: 20 Tips for Using AR in Packaging.…
Instant Concepts and Ideas for Business!
You have probably already heard about the long-awaited update of the OpenAI DALL-E image generator, called DALL-E 3, which has caused quite a stir on the internet in its first few days of access. Creators around the world are eagerly comparing the capabilities of DALL-E 3 with other image generators, writing articles and reviews, and…
Great Changes to MyWebAR Subscription Plans
We’ve made some updates to MyWebAR subscription plans and would like to tell you about them in detail. The MyWebAR subscription plan line up now includes six plans ― the familiar Creator, Pro, Ultimate, and Enterprise, and two new ones ― Ultimate Plus and Phygital Marketing. Now we have separate offerings for those who use augmented reality to obtain the most up-to-date…
AR Introduces the Book By Its Cover
How augmented reality can change the perception of book design, turn the cover into a true book trailer and make books more memorable. Recently, we have already talked about how augmented reality turns our familiar book into an amazing product and gives it new properties. The book transforms from a physical product into a phygital…
Revolution in Book Content Creation: The Power of AI and AR
In recent years, the integration of artificial intelligence (AI) and augmented reality (AR) technologies has opened up new avenues for creating content in books. This dynamic combination has revolutionized the traditional reading experience, bringing interactivity, immersion, and personalization to the forefront. The use of AI and AR in book creation is a simple and accessible…
Art Trends in 2024
As we approach 2024, the art world stands at the precipice of a new era marked by groundbreaking technological advancements. Two transformative trends that are set to redefine the artistic landscape are augmented reality (AR) and artificial intelligence (AI). This article aims to explore these trends and shed light on their potential impact on the…
AR and Food: Top 15 Ideas for Restaurants and Beyond
Augmented reality (AR) has the potential to transform the way we experience and interact with food. AR can enhance our dining experiences, provide educational content, and even make cooking more fun and engaging. We have prepared 15 cool tips and ideas for restaurants and beyond that will change your perception of augmented reality. It can…
Everybody Hates QR Codes! But…
This is the personal story of Sean Cooper, the creative director of a well-known marketing agency, the name of which, for understandable reasons, we cannot disclose. In this article, Sean shares his impressions and experiences of interacting with QR codes and their application in everyday life. He also talks about how to take their usage…
The Future We Are Not Prepared For
Before you is the personal story of Sean Cooper, the creative director of a well-known marketing agency, the name of which, for understandable reasons, we cannot disclose. In this article, he shares his thoughts, ideas, and research on how people resisted new technologies that still managed to infiltrate their lives and turn them upside down.…
Everything You Need to Know about AR in e-Commerce, and a Little More
Before you is the personal story of Sean Cooper, the creative director of a well-known marketing agency, the name of which, for understandable reasons, we cannot disclose. In this article, he shares his thoughts, ideas, and research on the use of augmented reality (AR) in e-Commerce. He discusses the areas, possibilities, and advantages of applying…
The Museum of the Future: Elevating Exhibitions into Unforgettable Adventures with AR
Before you is the personal story of Sean Cooper, the creative director of a well-known marketing agency, the name of which, for understandable reasons, we cannot disclose. In this article, he shares his thoughts, ideas, and research on the use of augmented reality (AR) in museums. Here you will find numerous real examples and inspiring…
Our Experience in Using AI
Every day we are rapidly plunging into the world of the future, about which the visionaries of the past wrote with enthusiasm. Recently, a friend of ours recalled a story: For many years, I used to buy small gadgets. All very necessary. And all exclusively for work: phone, camera, router, laptop, printer, and scanner. A…
Harnessing AR in Immersive Learning
Before you is the personal story of Sean Cooper, the creative director of a well-known marketing agency, the name of which, for understandable reasons, we cannot disclose. In this article, he delves into the realm of augmented reality (AR) within the educational landscape, presenting a rich tapestry of insights, practical examples, and compelling illustrations of…
AR and Books: Top 15 Ideas for Publishers and Beyond
Believe it or not, books with augmented reality (AR) not only exist but are also extremely popular. Their circulation exceeds the circulation of other books on similar topics and genres by tens of times. AR and books (as well as comics, coloring books, postcards, and other printed materials) form a powerful combination that opens up…
An Endless AR Experiences Collection for Marketing, Ads, ECommerce, Business and More
We’ve got great news: we’ve updated MyWebAR’s Learn section. It’s now more convenient, more comprehensive and more useful. You’ll find it here: Access the Learn section by clicking on the bottom left of the properties panel. Creating AR with us just got easier and more interesting! Best regards,DEVAR (MyWebAR) Team
Add lightweight, scalable animation to your AR project with Lottie Animation!
Have you noticed how animation has taken over our lives? Everywhere you look ― a banner with gradually appearing letters ― a company logo, a short cartoon on the tube, even traffic lights trying to show a moving person on the road. Not to mention websites and social media! There are a lot of them.…
20 Tips for Using AR in the Packaging
To fully realize the potential of packaging, Augmented Reality (AR) technology can be incorporated. This not only provides a better understanding of the target audience and facilitates retargeting through Marketing Tools but also captures attention, provides a new and memorable experience, increases brand awareness and loyalty, and boosts social media presence through emotional and engaging content. By…
10 Tips for Using AR in Books
Surely each of us has at least once dreamed of a book coming to life. Not in the form of a movie or animation, where the story is already completely invented and visualized for us, but in the form of the same book that still tells us a story, leaving room for our imagination. Unlike…
10 Tips for Using AR in the Restaurant Industry
The use of Augmented Reality in the restaurant industry has become increasingly popular in recent years. AR technology can enhance the dining experience for customers by providing a more interactive and immersive experience. Restaurants are using AR to create interactive menus, where customers can scan the menu using their smartphones or tablets and see 3D models or…
没入型学習を進化させるAR活用の可能性
ここにあるのは、あるクリエイティブディレクター、Sean Cooperの個人的なストーリーです。彼は著名なマーケティングエージェンシーで働いていますが、事情により社名は伏せます。この記事では、教育の文脈でAR（…
AI活用の実際：MyWebARチームの取り組みと試行錯誤
私たちは毎日、少しずつ未来の世界へ踏み込んでいます。昔のビジョナリーたちが胸を躍らせて描いた「これから」が、気づけば日常の中に入り込んでいるからです。 最近、友人がこんな話を思い出してくれました。 …
ARが変えるミュージアム体験：展示を“体験型”に進化させる新しい可能性
これは、ある個人的な物語です。主人公は、有名なマーケティングエージェンシーのクリエイティブディレクター、ショーン・クーパー。事情があって社名は明かせません。 この記事では、彼がミュージアムでの拡張現…
EC×ARの基本ガイド：導入のポイントと活用アイデア
これは、ある個人的な物語です。主人公は、有名なマーケティングエージェンシーのクリエイティブディレクター、ショーン・クーパー。事情があって社名は明かせません。 この記事では、EC（e-Commerce）領域での拡…
まだ誰も準備できていない未来とは
ここにあるのは、ある個人的な物語です。主人公は、有名なマーケティングエージェンシーのクリエイティブディレクター、ショーン・クーパー。事情があって社名は明かせません。 この記事では、人々が新しい技術に…
Everybody Hates QR Codes! But…
This is the personal story of Sean Cooper, the creative director of a well-known marketing agency, the name of which, for understandable reasons, we cannot disclose. In this article, he shares his impressions and experiences of interacting with QR codes and their application in everyday life. He also talks about how to take their usage…
AR and Books: Top 15 Ideas for Publishers and Beyond
Books can change people. And AR can change books. And together they will definitely change the whole world!