タグ付けされた記事 ビジネス

メタバースという言葉が私たちの日常に一気に入り込んできたのは、ほんの1年前のことです。そして気がつけば、2021年を代表するキーワードのひとつになっていました。 その後は、まさに怒涛の展開でした。Decentr…

拡張現実（AR）は、パッケージをブランドと顧客の間の強力なコミュニケーションチャネルへと変えます。商品にインタラクティブ性と情報性、そして高いエンゲージメントを付加できます。 DEVARが2025年に創業10周…

拡張現実は今もなお、さまざまな業界を大きく変え続けています。ユーザーとの接点をもっと面白くしたいときも、ビジネス上の課題を新しい方法で解決したいときも、ARは創造的で実用的な選択肢になりつつあります…

AR（拡張現実）は、マーケティングの「見せ方」を一段引き上げます。動画より長く触ってもらえて、ただの広告ではなく“参加できる体験”になる。しかもWebARなら、リンクを開くだけ。アプリのダウンロードも不要で…

今日は、ARプロジェクト制作における 生成AI（Gen AI） の使い方を、できるだけ実践的にまとめます。「アイデアはあるけど制作が追いつかない」「3D素材の用意が大変」そんな場面で、生成AIはかなり頼れる味方に…

— and how your business can leverage it effectively. How can physical goods be endowed with digital content? What is phygital marketing, and why will…

Sean Cooper shares his thoughts, ideas, and research on how to use AR in e-Commerce. He discusses the areas, possibilities, and advantages of applying this…

In today’s digital age, creating immersive and engaging experiences is essential for businesses to stand out. With MyWebAR’s Ultimate plan, you now have the ability…

Anna Belova, founder and CEO of DEVAR, recently gave an interview to the Cybernews Team. It turned out to be a very deep conversation about…

This is the personal story of Sean Cooper, the creative director of a well-known marketing agency, the name of which, for understandable reasons, we cannot…

We have recently introduced a new plan, “Phygital-Marketing,” on our platform, and it has received positive feedback from clients, including large companies and brands. This…

In today’s hyper-competitive business landscape, brands constantly seek novel ways to capture consumer attention and establish a lasting impact. Augmented Reality has emerged as a…

The increasing popularity of AR in the beauty industry has marked the beginning of a lucrative new era in ecommerce. Read about the use of…

No matter who you are ― whether you own a restaurant, a coffee shop, a household chemical company, a publishing house, or you’re an artist…

Augmented Reality has gained significant attention for its immersive and interactive experiences in mobile applications and gaming. However, its potential extends beyond those applications. With…

Discover the power of augmented reality for furniture and revolutionize home decor shopping. With AR technology, you can allow your customers to preview the furniture…

Discover how augmented reality (AR) is revolutionizing the restaurant industry. From interactive menus and virtual storytelling to immersive entertainment, explore how AR technology enhances dining…